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Regional Director - Taiwan/SEA Region - Full Time (Hong Kong / Taiwan)
Base: HK/TW | Key Responsibilities
● P&L Management1. Take full ownership of the P&L for the Taiwan and Southeast Asia region, ensuring profitability and sustainable growth.
2. Develop and execute strategic plans to achieve revenue and margin targets.
Growth and Marketing Manager - Full Time (Hong Kong)
Base: HK | Key Responsibilities
1. Develop and execute global marketing strategies to drive user acquisition, brand awareness, and customer engagement.2. Manage and optimize digital marketing channels, including social media, SEO, SEM, email marketing, and content marketing.
3. Oversee the creation and implementation of marketing campaigns tailored to different regions, ensuring cultural relevance and effectiveness.
Retail Operation Manager - Full Time (Hong Kong)
Base: HK | Key Responsibilities
1. Responsible for the management and operation of retail store business in Hong Kong2. Develop and executive approved business plans and brand strategies, with the aim to achieve revenue targets via quality operations, customer service, market expansion, and aggressive marketing efforts.
3. Establish and manage an efficient operation team, standardize operation and customer service procedures
4. Maintain and improve the market competitiveness of the company
CEO Assistant - Full Time (Hong Kong)
Base: HK | Key Responsibilities
1. Assist the CEO in managing and coordinating multiple projects, ensuring timely execution and alignment with strategic goals.2. Handle daily administrative tasks, including managing the CEO's schedule, travel arrangements, and correspondence.
3. Prepare reports, presentations, and other documents for meetings and strategic planning.
4. Act as a liaison between the CEO and internal teams, as well as external partners and stakeholders.
5. Support the CEO in strategic decision-making by providing research, data analysis, and insights on various initiatives.
Product Manager - Full Time (Hong Kong)
Base: HK | Key Responsibilities
1. Develop mid to short-term product plans in alignment with the Group's strategy. Drive end to-end product launch from concept to market by collaborating with R&D, Production, Quality Control, Marketing, and Sales departments. 2. Conduct in-depth market trend and consumer needs analysis. Monitor competitor activities and industry intelligence to provide strategic recommendations for NPD and formulate differentiated product strategies that fit the brand identity.
3. Lead the new product development process, including concept design, composition, packaging, pricing, and launch strategy. Oversee packaging sampling, label approval, and production material matching to ensure compliance and timely launch.
Key Account Manager - Full Time (Hong Kong)
Base: HK | Key Responsibilities
1. Develop and implement key account strategies: Develop different strategies, actively search for new enterprises and large customers as well as customers assigned by the company, implement comprehensive new customer development management plans, and ensure that these plans comply with our business objectives and customer strategies.2. Business development: Actively explore and seek new business opportunities in the B2B field, focusing on corporate gift orders, large-scale event catering, and other customized solutions.
3. Establish and maintain partnerships: Build long-term cooperative relationships with decision-makers of major customers, understand their needs and provide excellent services to exceed expectations.
Sales Associate - Full / Part Time (Hong Kong - Airport / Causeway Bay / Tai Koo / Mong Kok / Tsim Sha Tsui)
Base: HK | Key Responsibilities
1. Responsible for in-store promotion and sales activities2. Handle daily store operations, including product display, inventory management, and cashier duties
3. Provide excellent customer service
4. Assist the store manager with store duties when necessary
Director of Manufacturing / Plant General Manager (Bakery Products Focus) - Full Time (Hong Kong)
Base: GBA | Key Responsibilities
● Production System Setup & Plant Establishment1. Lead the planning and construction of the new plant, including production line layout, selection of specialized equipment (e.g. for laminated pastry), and process optimization.
2. Develop end-to-end SOP standards (raw material procurement, production procedures, finished goods inspection) and ensure effective implementation.
3. Coordinate production resources and ensure cross-functional collaboration with technical, procurement, and logistics departments.
Marketing & Growth Manager - Full Time (Mainland China)
Base: CN | Key Responsibilities
1. Develop and execute global marketing strategies to drive user acquisition, brand awareness, and customer engagement, with the goal of increasing both online and offline users as well as GMV.
2. Convert platform-wide traffic into in-store foot traffic through precise marketing tactics, while optimizing retention and repurchase rates across both public and private domains.
3. Lead full-funnel growth models based on data insights, dynamically optimize marketing budget allocation, and prioritize high-conversion channels to achieve year-over-year growth targets.Regional Director - Taiwan/SEA Region (Full-time)
Job Description:
Key Responsibilities:
- P&L Management:
- Take full ownership of the P&L for the Taiwan and Southeast Asia region, ensuring profitability and sustainable growth.
- Develop and execute strategic plans to achieve revenue and margin targets.
- Monitor financial performance, analyze variances, and implement corrective actions as needed.
- Team Leadership:
- Lead, mentor, and manage the Taiwan and SEA business team, fostering a high-performance culture.
- Set clear objectives, provide regular feedback, and ensure the team is aligned with the company’s goals.
- Promote collaboration and knowledge sharing across the region.
- Business Development & Partnership Management:
- Identify, evaluate, and onboard new distributors and business partners to expand our presence in key markets (supermarkets, corporate gifting, weddings, and F&B).
- Build and maintain long-term relationships with key decision-makers, ensuring alignment with our brand values and business objectives.
- Develop strategies to ensure distributors meet and exceed sales targets, providing them with the necessary tools, training, and support.
- Market Strategy & Execution:
- Conduct in-depth market analysis to understand regional dynamics, consumer behavior, and competitive landscapes.
- Develop tailored strategies for each market, recognizing best practices and adapting to local preferences.
- Monitor competitor activities and market trends to identify opportunities and mitigate risks.
- Sales Forecasting & Target Achievement:
- Ensure accurate sales forecasting and achieve designated sales targets for key accounts and product categories.
- Collaborate with internal teams (marketing, production, and logistics) to ensure seamless order fulfillment and customer satisfaction.
- Promotion & Brand Visibility:
- Plan and execute promotional strategies to enhance brand visibility and drive sales across all channels.
- Develop pricing strategies, negotiate contracts, and ensure all transactional documents are completed accurately and on time.
- Cross-Functional Collaboration:
- Work closely with internal teams (marketing, product development, supply chain, and finance) to align regional strategies with overall business objectives.
- Ensure the delivery of high-quality products and services that exceed customer expectations.
Qualification:
- Bachelor’s degree in Business, Marketing, or a related field. An MBA or equivalent is highly preferred.
- Minimum of 10 years of experience in the FMCG industry, with at least 5 years in a senior leadership role overseeing P&L and regional operations.
- Deep understanding of the FMCG landscape, particularly in the food and gifting sectors.
- Proven ability to lead and inspire high-performing teams across diverse markets.
- Strong financial and analytical skills, with a track record of driving profitability and growth.
- Exceptional interpersonal and negotiation skills, with a demonstrated ability to build and maintain strategic partnerships.
- Ability to think critically, develop innovative strategies, and adapt to changing market conditions.
- In-depth knowledge of the Taiwan and Southeast Asia market, including cultural nuances, consumer preferences, and distribution channels.
To apply, please submit your CV via email: [email protected]
Growth and Marketing Manager(Full-time)
Job Description:
Key Responsibilities:
- Develop and execute global marketing strategies to drive user acquisition, brand awareness, and customer engagement.
- Manage and optimize digital marketing channels, including social media, SEO, SEM, email marketing, and content marketing.
- Oversee the creation and implementation of marketing campaigns tailored to different regions, ensuring cultural relevance and effectiveness.
- Coordinate global PR efforts, including media relations, press releases, and crisis management.
- Monitor and analyze marketing performance data, providing insights and recommendations for continuous improvement.
- Collaborate with product development and sales teams to align marketing strategies with business objectives.
- Manage marketing budgets and allocate resources effectively across campaigns and channels.
- Stay updated on industry trends, competitor activities, and emerging marketing technologies.
Qualification:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3–7 years of experience in marketing, with a focus on growth and digital marketing.
- Proven experience in managing global marketing campaigns and user acquisition strategies.
- Strong analytical skills with experience in using marketing analytics tools.
- Excellent communication and project management skills.
- Fluency in English, Cantonese, and Mandarin, with a deep understanding of Hong Kong and Chinese cultures.
- Ability to work in a dynamic and fast-paced environment.
To apply, please submit your CV via email: [email protected]
Retail Operation Manager (Full-time)
Job Description:
Key Responsibilities:
- Responsible for the management and operation of retail store business in Hong Kong
- Develop and executive approved business plans and brand strategies, with the aim to achieve revenue targets via quality operations, customer service, market expansion, and aggressive marketing efforts.
- Establish and manage an efficient operation team, standardize operation and customer service procedures
- Maintain and improve the market competitiveness of the company
Qualification:
- Practical experience in retail industry and particularly in food products, luxury retail or other FMCG is an definite advantage
- Bachelor Degree or above in business administration, marketing or related disciplines.
- 5+ years managerial level in operations management of retail chain stores in Hong Kong
- Expert in retail operations management with strong business sense
- Effective leadership skills for a massive sales force; strong business acumen and analytical skills.
- Experience in people coaching and gatekeeping as a value/ culture ambassador
- Ability to communicate in both Chinese and English
To apply, please submit your CV via email: [email protected]
CEO Assistant (Full-time)
Job Description:
Responsibilities:
- 1.Assist the CEO in managing and coordinating multiple projects, ensuring timely execution and alignment with strategic goals.
- 2.Handle daily administrative tasks, including managing the CEO's schedule, travel arrangements, and correspondence.
- 3.Prepare reports, presentations, and other documents for meetings and strategic planning.
- 4.Act as a liaison between the CEO and internal teams, as well as external partners and stakeholders.
- 5.Support the CEO in strategic decision-making by providing research, data analysis, and insights on various initiatives.
- 6.Manage confidential information with the utmost discretion and professionalism.
- 7.Facilitate communication and collaboration across different departments and regions.
Qualifications:
- 1.Bachelor’s degree in Business Administration, Management, or a related field.
- 2.Minimum of 2 years of experience in an executive assistant or project management role.
- 3.Exceptional organizational and multitasking skills, with a strong attention to detail.
- 4.Excellent written and verbal communication skills in English, Cantonese, and Mandarin.
- 5.Familiarity with Hong Kong and Chinese business cultures.
- 6.Proficiency in ChatGPT, Microsoft Office Suite, and project management tools.
- 7.Ability to work independently and manage multiple priorities in a fast-paced environment.
To apply, please submit your CV via email: [email protected]
Product Manager (Full-time)
Job Description:
Key Responsibilities:
- 1.Develop mid to short-term product plans in alignment with the Group's strategy. Drive end-to-end product launch from concept to market by collaborating with R&D, Production, Quality Control, Marketing, and Sales departments.
- 2.Conduct in-depth market trend and consumer needs analysis. Monitor competitor activities and industry intelligence to provide strategic recommendations for NPD and formulate differentiated product strategies that fit the brand identity.
- 3.Lead the new product development process, including concept design, composition, packaging, pricing, and launch strategy. Oversee packaging sampling, label approval, and production material matching to ensure compliance and timely launch.
- 4.Manage the entire product lifecycle post-launch. Collaborate with the Marketing department to develop integrated marketing plans, drive product iteration, extension, and channel strategy optimization to enhance product competitiveness and profitability.
- 5.Establish a systematic product model framework, defining product positioning, target audience, price points, and design style to support data-driven decision-making.
- 6.Take full ownership of product marketing and promotion. Plan and execute integrated online and offline marketing campaigns to enhance brand influence and product sales.
- 7.Monitor and analyse sales data, consumer feedback, and market performance. Regularly evaluate campaign ROI and adjust product and marketing strategies accordingly.
- 8.Develop annual A&P plans and manage the budget to ensure efficient resource allocation.
- 9.Effectively coordinate internal and external teams to ensure smooth operations across R&D, production, logistics, and sales.
Requirements:
- 1.Fluent in English and Cantonese, working proficiency in Mandarin. Bachelor's degree or above in Marketing, Economics, Food Science, or a related field. Proficient in data analysis tools (Excel, Power BI, Nielsen).
- 2.Minimum 5 years of product management experience in FMCG, food, imported food, or multinational food brands. Proven experience in building successful products from 0 to 1 is highly preferred.
- 3.Solid knowledge of food safety regulations and supply chain management. Ability to independently manage the product lifecycle and ensure compliance.
- 4.Strong market analysis, logical thinking, innovation, and exceptional communication and cross-functional collaboration skills.
- 5.Passionate about the food industry with a strong focus on quality and detail. Ability to thrive in a fast-paced, high-pressure environment.
To apply, please submit your CV via email: [email protected]
Key Account Manager (Full-time)
Job Description:
Key Responsibilities:
- Develop and implement key account strategies: Develop different strategies, actively search for new enterprises and large customers as well as customers assigned by the company, implement comprehensive new customer development management plans, and ensure that these plans comply with our business objectives and customer strategies.
- Business development: Actively explore and seek new business opportunities in the B2B field, focusing on corporate gift orders, large-scale event catering, and other customized solutions.
- Establish and maintain partnerships: Build long-term cooperative relationships with decision-makers of major customers, understand their needs and provide excellent services to exceed expectations.
- Sales forecasting and target achievement: Ensure accurate sales forecasts and achieve designated key customer sales targets for specific categories.
- Collaborate with internal teams: Work closely with the marketing, production, and logistics teams to ensure that customers' different product needs are met, ensure smooth order fulfillment, and provide high-quality products.
- Market analysis and competitor monitoring: Track competitors' activities and market trends to gain valuable insights and drive forward-thinking strategic actions.
- Promotion and execution: Plan and execute promotional strategies to enhance brand visibility and drive sales for key accounts. It is also required to suggest a pricing system, complete discussions with customers, and complete the documents and contracts required for transactions.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Experience developing new clients and new markets.
- Minimum 4 years of experience as a Key Account Manager or in a similar management role, preferably in the FMCG or food industry.
- Excellent communication, negotiation, and interpersonal skills.
- Strong analytical and strategic thinking abilities.
- Self-motivated and results-driven with a strong work ethic.
- Fluency in English, Cantonese, and Mandarin, with a deep understanding of Hong Kong and Chinese cultures.
To apply, please submit your CV via email: [email protected]
Sales Associate
Job Description:
Key Responsibilities:
- Responsible for in-store promotion and sales activities
- Handle daily store operations, including product display, inventory management, and cashier duties
- Provide excellent customer service
- Assist the store manager with store duties when necessary
Qualification:
- Honest, polite, proactive, responsible, and a good team player
- Good communication and sales skills
- Fluent in Cantonese, with good Mandarin and English proficiency
- Able to read and write Chinese and English, and possess basic computer skills
- Immediate availability is preferred
- Candidates with less experience will also be considered
To apply, please submit your CV via email: [email protected]
Director of Manufacturing / Plant General Manager (Bakery Products Focus)
Job Description:
Key Responsibilities:
-
Production System Setup & Plant Establishment
- Lead the planning and construction of the new plant, including production line layout, selection of specialized equipment (e.g. for laminated pastry), and process optimization.
- Develop end-to-end SOP standards (raw material procurement, production procedures, finished goods inspection) and ensure effective implementation.
- Coordinate production resources and ensure cross-functional collaboration with technical, procurement, and logistics departments.
-
Quality Management & Efficiency Improvement
- Establish and implement a quality management system, monitoring key production indicators (e.g. pastry layering rate, baking expansion ratio).
- Implement 6S management to improve equipment efficiency (OEE) and production processes.
- Achieve cost reduction and efficiency through mechanization and scientific management.
-
Team Development & Performance Management
- Build a production talent pipeline and develop training programs (e.g. dough lamination techniques, emulsifier ratios).
- Design performance evaluation mechanisms linking KPIs (e.g. quality compliance, productivity) with compensation.
-
Safety & Sustainability
- Establish safety protocols, conduct training and on-site inspections to ensure regulatory compliance.
- Promote environmentally friendly production methods to reduce energy consumption and waste emissions.
Qualification:
- Associate degree or above in Food Engineering, Mechanical Automation, or related fields.
- Minimum 8 years in the bakery/snack food industry, with at least 3 years in a plant general management role and experience in new plant setup.
- Expertise in laminated dough production and application of emulsifiers/enzymes.
- Familiar with ISO22000, HACCP; hands-on experience in Lean Manufacturing tools (TPM, SMED).
- Proficient in ERP/MES systems for production data analysis and digital management.
- Strong cross-functional coordination skills, capable of working closely with R&D, supply chain, and regulatory bodies.
- Resilient under pressure, able to travel frequently between GBA and Hong Kong during the plant setup phase.
- Certified baking technician or Six Sigma Green/Black Belt preferred; experience working with equipment vendors is a plus.
To apply, please submit your CV via email: [email protected]
Marketing & Growth Manager
Job Description:
Key Responsibilities:
- 1.Develop and execute global marketing strategies to drive user acquisition, brand awareness, and customer engagement, with the goal of increasing both online and offline users as well as GMV.
- 2.Convert platform-wide traffic into in-store foot traffic through precise marketing tactics, while optimizing retention and repurchase rates across both public and private domains.
- 3.Lead full-funnel growth models based on data insights, dynamically optimize marketing budget allocation, and prioritize high-conversion channels to achieve year-over-year growth targets.
- 4.Manage and optimize digital marketing channels including social media, SEO, SEM, email marketing, and content marketing.
- 5.Oversee the creation and implementation of regionally tailored marketing campaigns to ensure cultural relevance and effectiveness.
- 6.Monitor and analyze marketing performance metrics, providing insights and recommendations for continuous improvement.
- 7.Coordinate global public relations efforts, including media relations, press releases, and crisis communication.
- 8.Collaborate with product development and sales teams to align marketing strategies with business objectives.
- 9.Manage the overall marketing budget and allocate resources effectively across campaigns and channels.
- 10.Stay informed on industry trends, competitor activities, and emerging marketing technologies.
Qualification:
- 1.Bachelor's degree in Marketing, Business Administration, or a related field.
- 2.At least 7 years of marketing experience, with a strong focus on user growth and digital marketing.
- 3.Proven success in managing global marketing campaigns and user acquisition strategies.
- 4.Strong analytical skills and experience with marketing analytics tools.
- 5.Excellent communication and project management abilities.
- 6.Proficiency in English as a working language is a plus.
- 7.Ability to work in a dynamic and fast-paced environment.
To apply, please submit your CV via email: [email protected]