Regional Director - Taiwan/SEA Region (Full-time)

Job Description:

Key Responsibilities:

• P&L Management:
  • Take full ownership of the P&L for the Taiwan and Southeast Asia region, ensuring profitability and sustainable growth.
  • Develop and execute strategic plans to achieve revenue and margin targets.
  • Monitor financial performance, analyze variances, and implement corrective actions as needed.
• Team Leadership:
  • Lead, mentor, and manage the Taiwan and SEA business team, fostering a high-performance culture.
  • Set clear objectives, provide regular feedback, and ensure the team is aligned with the company’s goals.
  • Promote collaboration and knowledge sharing across the region.
• Business Development & Partnership Management:
  • Identify, evaluate, and onboard new distributors and business partners to expand our presence in key markets (supermarkets, corporate gifting, weddings, and F&B).
  • Build and maintain long-term relationships with key decision-makers, ensuring alignment with our brand values and business objectives.
  • Develop strategies to ensure distributors meet and exceed sales targets, providing them with the necessary tools, training, and support.
• Market Strategy & Execution:
  • Conduct in-depth market analysis to understand regional dynamics, consumer behavior, and competitive landscapes.
  • Develop tailored strategies for each market, recognizing best practices and adapting to local preferences.
  • Monitor competitor activities and market trends to identify opportunities and mitigate risks.
• Sales Forecasting & Target Achievement:
  • Ensure accurate sales forecasting and achieve designated sales targets for key accounts and product categories.
  • Collaborate with internal teams (marketing, production, and logistics) to ensure seamless order fulfillment and customer satisfaction.
• Promotion & Brand Visibility:
  • Plan and execute promotional strategies to enhance brand visibility and drive sales across all channels.
  • Develop pricing strategies, negotiate contracts, and ensure all transactional documents are completed accurately and on time.
• Cross-Functional Collaboration:
  • Work closely with internal teams (marketing, product development, supply chain, and finance) to align regional strategies with overall business objectives.
  • Ensure the delivery of high-quality products and services that exceed customer expectations.

Qualification:

• Bachelor’s degree in Business, Marketing, or a related field. An MBA or equivalent is highly preferred.
• Minimum of 10 years of experience in the FMCG industry, with at least 5 years in a senior leadership role overseeing P&L and regional operations.
• Deep understanding of the FMCG landscape, particularly in the food and gifting sectors.
• Proven ability to lead and inspire high-performing teams across diverse markets.
• Strong financial and analytical skills, with a track record of driving profitability and growth.
• Exceptional interpersonal and negotiation skills, with a demonstrated ability to build and maintain strategic partnerships.
• Ability to think critically, develop innovative strategies, and adapt to changing market conditions.
• In-depth knowledge of the Taiwan and Southeast Asia market, including cultural nuances, consumer preferences, and distribution channels.

To apply, please submit your CV via email: kym.xie@cookies-quartet.com

Growth and Marketing Manager(Full-time)

Job Description:

Key Responsibilities:

• Develop and execute global marketing strategies to drive user acquisition, brand awareness, and customer engagement.
• Manage and optimize digital marketing channels, including social media, SEO, SEM, email marketing, and content marketing.
• Oversee the creation and implementation of marketing campaigns tailored to different regions, ensuring cultural relevance and effectiveness.
• Coordinate global PR efforts, including media relations, press releases, and crisis management.
• Monitor and analyze marketing performance data, providing insights and recommendations for continuous improvement.
• Collaborate with product development and sales teams to align marketing strategies with business objectives.
• Manage marketing budgets and allocate resources effectively across campaigns and channels.
• Stay updated on industry trends, competitor activities, and emerging marketing technologies.

Qualification:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3–7 years of experience in marketing, with a focus on growth and digital marketing.
• Proven experience in managing global marketing campaigns and user acquisition strategies.
• Strong analytical skills with experience in using marketing analytics tools.
• Excellent communication and project management skills.
• Fluency in English, Cantonese, and Mandarin, with a deep understanding of Hong Kong and Chinese cultures.
• Ability to work in a dynamic and fast-paced environment.

To apply, please submit your CV via email: kym.xie@cookies-quartet.com

Retail Operation Manager (Full-time)

Job Description:

Key Responsibilities:

• Responsible for the management and operation of retail store business in Hong Kong
• Develop and executive approved business plans and brand strategies, with the aim to achieve revenue targets via quality operations, customer service, market expansion, and aggressive marketing efforts.
• Establish and manage an efficient operation team, standardize operation and customer service procedures
• Maintain and improve the market competitiveness of the company

Qualification:

• Practical experience in retail industry and particularly in food products, luxury retail or other FMCG is an definite advantage
• Bachelor Degree or above in business administration, marketing or related disciplines.
• 5+ years managerial level in operations management of retail chain stores in Hong Kong
• Expert in retail operations management with strong business sense
• Effective leadership skills for a massive sales force; strong business acumen and analytical skills.
• Experience in people coaching and gatekeeping as a value/ culture ambassador
• Ability to communicate in both Chinese and English

To apply, please submit your CV via email: kym.xie@cookies-quartet.com

Quality Control (Full-time)

Job Description:

Key Responsibilities:

• Responsible for on-site quality control personnel in the production area, executing quality control procedures to ensure all products meet standards.
• Monitor production processes, factory environment, and sanitation conditions, and maintain records.
• Inspect semi-finished products, raw materials, packaging materials, and finished goods to ensure compliance with specifications.
• Collaborate with the production team to assist in improving production processes and product quality.
• Assist in completing tasks assigned by the department supervisor.

Qualification:

• Higher Diploma or above in Food Science or a related discipline, with at least 2 years of work experience. Candidates with equivalent experience in the food industry or related fields will be given priority.
• Candidates with more experience may be considered for the role of Quality Control Officer (QC Officer).
• Strong attention to detail, with the ability to accurately identify issues and knowledge of food safety regulations and quality standards.
• Good communication and teamwork skills to collaborate effectively with the team.
• Proactive, meticulous, and responsible.

To apply, please submit your CV via email: kym.xie@cookies-quartet.com

Business Operation Intern/Assistant (Full-time)

Job Description:

Key Responsibilities:

• Assist PMs in market research, prototype testing and documentation for product and packaging design
• Coordinate cross-functional teams and create visual progress reports
• Support HK store operations: sales data analysis, inventory reporting
• Facilitate SEA business expansion acting as liaison between stakeholders and handle paperwork
• Maintain global social media (IG/FB) and contribute to content creation
• Execute marketing campaigns including content production for Xiao Hong Shu

Qualification:

• Fluent in English & Chinese
• For interns, minimum of 4 full days/week availability for 3+ months; Candidate with more experience can be considered for full time role. Fresh grads are welcomed!
• Multitasking across product/operations/marketing workflows
• Proficient in Excel/PPT, basic design tools a plus
• Passion for F&B industry or cross-border business
• Major in Business/Design/Food Science is a plus
• FMCG internship or social media experience is a plus

To apply, please submit your CV via email: kym.xie@cookies-quartet.com

Corporate Sales Manager (Full-time)

Job Description:

Key Responsibilities:

• Develop and implement corporate sales strategies: Develop different strategies, actively search for new enterprises and large customers as well as customers assigned by the company, implement comprehensive new customer development management plans, and ensure that these plans comply with our business objectives and customer strategies.
• Business development: Actively explore and seek new business opportunities in the B2B field, focusing on corporate gift orders, large-scale event catering, and other customized solutions.
• Establish and maintain partnerships: Build long-term cooperative relationships with decision-makers of major customers, understand their needs and provide excellent services to exceed expectations.
• Sales forecasting and target achievement: Ensure accurate sales forecasts and achieve designated key customer sales targets for specific categories.
• Collaborate with internal teams: Work closely with the marketing, production, and logistics teams to ensure that customers' different product needs are met, ensure smooth order fulfillment, and provide high-quality products.
• Market analysis and competitor monitoring: Track competitors' activities and market trends to gain valuable insights and drive forward-thinking strategic actions.
• Promotion and execution: Plan and execute promotional strategies to enhance brand visibility and drive sales for corporate sales. It is also required to suggest a pricing system, complete discussions with customers, and complete the documents and contracts required for transactions.

Qualification:

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Experience developing new clients and new markets.
• Minimum 4 years of experience as a Corporate Sales Manager or in a similar management role, preferably in the FMCG or food industry.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical and strategic thinking abilities.
• Self-motivated and results-driven with a strong work ethic.
• Fluency in English, Cantonese, and Mandarin, with a deep understanding of Hong Kong and Chinese cultures.

To apply, please submit your CV via email: kym.xie@cookies-quartet.com

Sales Associate

Job Description:

Key Responsibilities:

• Responsible for in-store promotion and sales activities
• Handle daily store operations, including product display, inventory management, and cashier duties
• Provide excellent customer service
• Assist the store manager with store duties when necessary

Qualification:

• Honest, polite, proactive, responsible, and a good team player
• Good communication and sales skills
• Fluent in Cantonese, with good Mandarin and English proficiency
• Able to read and write Chinese and English, and possess basic computer skills
• Immediate availability is preferred
• Candidates with less experience will also be considered

To apply, please submit your CV via email: kym.xie@cookies-quartet.com

Director of Manufacturing / Plant General Manager (Bakery Products Focus)

Job Description:

Key Responsibilities:

1. Production System Setup & Plant Establishment
   • Lead the planning and construction of the new plant, including production line layout, selection of specialized equipment (e.g. for laminated pastry), and process optimization.
   • Develop end-to-end SOP standards (raw material procurement, production procedures, finished goods inspection) and ensure effective implementation.
   • Coordinate production resources and ensure cross-functional collaboration with technical, procurement, and logistics departments.
2. Quality Management & Efficiency Improvement
   • Establish and implement a quality management system, monitoring key production indicators (e.g. pastry layering rate, baking expansion ratio).
   • Implement 6S management to improve equipment efficiency (OEE) and production processes.
   • Achieve cost reduction and efficiency through mechanization and scientific management.
3. Team Development & Performance Management
   • Build a production talent pipeline and develop training programs (e.g. dough lamination techniques, emulsifier ratios).
   • Design performance evaluation mechanisms linking KPIs (e.g. quality compliance, productivity) with compensation.
4. Safety & Sustainability
   • Establish safety protocols, conduct training and on-site inspections to ensure regulatory compliance.
   • Promote environmentally friendly production methods to reduce energy consumption and waste emissions.

Qualification:

• Associate degree or above in Food Engineering, Mechanical Automation, or related fields.
• Minimum 8 years in the bakery/snack food industry, with at least 3 years in a plant general management role and experience in new plant setup.
• Expertise in laminated dough production and application of emulsifiers/enzymes.
• Familiar with ISO22000, HACCP; hands-on experience in Lean Manufacturing tools (TPM, SMED).
• Proficient in ERP/MES systems for production data analysis and digital management.
• Strong cross-functional coordination skills, capable of working closely with R&D, supply chain, and regulatory bodies.
• Resilient under pressure, able to travel frequently between GBA and Hong Kong during the plant setup phase.
• Certified baking technician or Six Sigma Green/Black Belt preferred; experience working with equipment vendors is a plus.

To apply, please submit your CV via email: kym.xie@cookies-quartet.com

Marketing & Growth Manager

Job Description:

Key Responsibilities:

• Develop and execute global marketing strategies to drive user acquisition, brand awareness, and customer engagement, with the goal of increasing both online and offline users as well as GMV.
• Convert platform-wide traffic into in-store foot traffic through precise marketing tactics, while optimizing retention and repurchase rates across both public and private domains.
• Lead full-funnel growth models based on data insights, dynamically optimize marketing budget allocation, and prioritize high-conversion channels to achieve year-over-year growth targets.
• Manage and optimize digital marketing channels including social media, SEO, SEM, email marketing, and content marketing.
• Oversee the creation and implementation of regionally tailored marketing campaigns to ensure cultural relevance and effectiveness.
• Monitor and analyze marketing performance metrics, providing insights and recommendations for continuous improvement.
• Coordinate global public relations efforts, including media relations, press releases, and crisis communication.
• Collaborate with product development and sales teams to align marketing strategies with business objectives.
• Manage the overall marketing budget and allocate resources effectively across campaigns and channels.
• Stay informed on industry trends, competitor activities, and emerging marketing technologies.

Qualification:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 7 years of marketing experience, with a strong focus on user growth and digital marketing.
• Proven success in managing global marketing campaigns and user acquisition strategies.
• Strong analytical skills and experience with marketing analytics tools.
• Excellent communication and project management abilities.
• Proficiency in English as a working language is a plus.
• Ability to work in a dynamic and fast-paced environment.

To apply, please submit your CV via email: kym.xie@cookies-quartet.com

Director of Offline Channels

Job Description:

Key Responsibilities:

1. Strategic Planning & Performance Management：
   • Develop and implement annual offline sales strategies for Mainland China based on the group's overall business plan; lead the team to achieve annual sales targets.
   • Formulate channel development strategies, including optimizing channel layout, client acquisition plans, and sales target allocation to ensure healthy channel growth.
   • Monitor channel sales data and market trends, adjust strategies in a timely manner to ensure target achievement.
2. Channel Management & Client Relationship Maintenance：
   • Fully responsible for the planning and management of offline channels in Mainland China, including premium supermarkets, gift channels, and corporate client channels.
   • Lead negotiations with key end-channel partners, establishing and maintaining long-term, stable partnerships.
   • Develop, manage, and train distributors, guide them to meet sales targets, monitor and control cross-region selling behavior, and maintain market order.
3. In-Store Display & Market Competitiveness Enhancement：
   • Gain in-depth understanding of market demand and consumer behavior to optimize product placement and display quality at points of sale, enhancing brand image and competitiveness.
   • Conduct regular market visits, gather end-channel feedback, develop and implement in-store activation strategies to ensure strong market performance
4. Team Building & Talent Development：
   • Build, train, and develop a high-performing sales team, providing professional guidance and support to ensure the team possesses the necessary skills and knowledge to meet sales goals.
   • Establish a robust talent pipeline to support organizational objectives and ensure long-term team development.
5. Operations Monitoring & Decision Support：
   • Continuously monitor channel operations and performance trends to identify issues early and make data-driven management decisions.
   • Oversee the coordination of production and sales, validate distributor order plans, and collaborate with distributor teams to implement sales plans and achieve targets.
   • Coordinate internal and external resources to ensure smooth business operations.
6. Brand Image & Sales Activation Management：
   • Maintain brand image in the Mainland China market, ensuring premium positioning at end-channel outlets.
   • Monitor client inventory levels and develop activation strategies to ensure healthy market development.
7. Expense Management & Profitability Improvement：
   • Develop and execute channel budgeting and expense management plans, allocate and manage category budgets efficiently.
   • Monitor ROI on channel expenses, optimize resource allocation, and enhance operational efficiency and profitability.

Qualification:

• Bachelor’s degree or above from a full-time institution; professional appearance and demeanor.
• Over 8 years of sales and management experience in premium FMCG, gift, food & beverage, or related industries; prior experience in offline channel management preferred.
• Extensive experience in distributor management, channel development, and in-store activation; familiar with the operating model of high-end gift box products.
• Strong strategic planning and decision-making abilities; capable of independently developing and executing channel strategies.
• Outstanding team leadership skills, with a proven track record of leading teams to achieve sales goals.
• Excellent communication, coordination, and negotiation skills; able to build strong relationships with internal and external partners.
• Clear logical thinking, strong data analysis capabilities, and deep market insight.
• Positive mindset, high stress tolerance, strong sense of responsibility, and professional dedication.

To apply, please submit your CV via email: kym.xie@cookies-quartet.com

Director of E-commerce Operations (Private Domain + TP)

Job Description:

Key Responsibilities:

• Take full responsibility for the P&L of the e-commerce business in Mainland China; develop and execute overall strategies to achieve sales and profit targets.
• Oversee the planning, operations, and promotion of private domain e-commerce channels.
• Lead and manage the e-commerce team by setting goals, assigning tasks, evaluating performance, and continuously enhancing the team's professional capabilities.
• Conduct in-depth analysis of market trends and competitor activities; adjust operational strategies promptly, identify new market opportunities, and develop effective marketing campaigns to increase brand awareness and user conversion rates.
• Formulate comprehensive e-commerce operation plans aligned with the company’s strategic goals; manage the brand’s owned user base and guide TP (Tmall Partner) companies in execution and performance tracking.
• Integrate resources across major platforms and unify online and offline e-commerce models; proactively assess and mitigate market, technical, and operational risks to avoid systemic business risks and maintain strategic momentum.
• Monitor e-commerce platform operations and performance data, conduct data analysis, and prepare reports to support business decisions.
• Establish and control budgets related to e-commerce operations; optimize resource allocation to improve return on investment.

Qualification:

• Bachelor’s degree or above, preferably in Marketing, E-commerce, Management, or related fields.
• Over 8 years of e-commerce operations experience, with proven success in managing branded e-commerce projects; well-versed in Mainland China's e-commerce ecosystem and platform rules.
• Strong leadership and team management skills, with the ability to drive teams to meet goals efficiently.
• Sharp market insight and strong data analysis capabilities; able to adapt strategies quickly in response to market changes.
• Excellent communication and cross-functional collaboration skills; able to work effectively with various departments to ensure smooth project execution.

To apply, please submit your CV via email: kym.xie@cookies-quartet.com

Media Buying Supervisor

Job Description:

Key Responsibilities:

1. Media Strategy & Campaign Execution
   • Develop and implement content promotion plans on Xiaohongshu (RED), including KOLs, KOCs, user-generated content, and in-feed ads, ensuring alignment with brand tone and marketing objectives.
   • Monitor key performance indicators (CPE, CPM, ROI, etc.) and optimize strategies in real-time to improve conversion efficiency.
2. KOL/KOC Sourcing & Management
   • Identify, evaluate, and maintain partnerships with high-quality influencers on Xiaohongshu (top-tier, mid-tier, and micro-influencers).
   • Negotiate contracts, oversee content production and publishing, ensuring content quality and compliance.
3. Data Monitoring & Performance Analysis
   • Track campaign performance and regularly generate reports on impressions, engagement rates, and conversions; provide optimization suggestions.
   • Adjust media mix strategies based on competitor analysis and industry trends.
4. Platform Compliance & Ecosystem Insight
   • Stay informed of Xiaohongshu community guidelines, content distribution algorithms, and ad policies to mitigate compliance risks.
   • Explore emerging features (e.g., livestreaming, hashtag challenges, in-app store integration) to capture traffic opportunities.

Qualification:

• 3+ years of experience in Xiaohongshu media buying and KOL operations, preferably in FMCG, beauty, or fashion industries.
• Proficient in using Xiaohongshu’s "Pugongying" platform, as well as analytics tools such as QianGua or ChanMama.
• Strong negotiation skills with the ability to independently manage influencer contracts and cost control.
• Data-driven mindset with experience in optimizing ROI through A/B testing and other techniques.
• Strong digital sensibility, understanding of youth user interests, with creativity and resilience under pressure.
• Candidates with experience in building viral seeding campaigns from scratch will be given priority.

To apply, please submit your CV via email: kym.xie@cookies-quartet.com

Membership Operations (Mini Program Focus)

Job Description:

Key Responsibilities:

• Responsible for building and managing the membership system for the Mini Program store, including member segmentation, points mechanisms, and benefits design and optimization.
• Continuously analyze user lifecycle data to enhance conversion rates, repurchase frequency, and member engagement.
• Develop and execute member acquisition and activation strategies aligned with promotional calendars; plan and coordinate online campaigns.
• Collaborate with technical, design, and other departments to ensure a smooth user experience on the Mini Program platform.
• Generate regular operations review reports to support decision-making for private domain growth.
• Focus primarily on Mini Program operations; experience with offline-to-online conversion, public-to-private traffic strategies, and accountability for GMV (Gross Merchandise Value) is required.

Qualification:

• Bachelor's degree or above; 5+ years of experience in membership operations within e-commerce or brand-side roles, preferably in high-end consumer goods or food brands.
• Familiar with the WeChat Mini Program ecosystem; experience in independently building or managing a membership system is a plus.
• Strong data sensitivity and proficiency in Excel or data dashboard tools for performance analysis and optimization.
• Strong understanding of brand value and user experience; excellent cross-functional collaboration skills.
• Responsible, resilient under pressure, and highly self-driven with strong execution capabilities.

To apply, please submit your CV via email: kym.xie@cookies-quartet.com

Community Operations (Social Channel Focus)

Job Description:

Key Responsibilities:

• Manage daily operations of private domain communities, including content planning and user engagement, to increase user activity and loyalty.
• Design community campaigns, promotional mechanics, and interactive activities aligned with brand rhythm and seasonal moments.
• Coordinate with offline stores, new media, design, and other teams to ensure consistent content delivery across community touchpoints.
• Analyze community data and user feedback, regularly review and optimize operational strategies.
• Build and maintain KOC (Key Opinion Consumer) networks within the community to drive UGC (User-Generated Content) creation and conversion.

Qualification:

• Bachelor’s degree or above; 3+ years of experience in community or private domain operations, with preference for those with brand-side project management experience.
• Familiar with mainstream social platforms and skilled at content planning and community atmosphere building.
• Strong data analysis and insight capabilities, with the ability to optimize strategies based on findings.
• Passionate about user interaction, with strong writing skills and user sensitivity.
• Solid understanding of digital growth and brand tone; curious, trend-aware, and team-oriented.

To apply, please submit your CV via email: kym.xie@cookies-quartet.com

Regional Channel Manager

Job Description:

Key Responsibilities:

• Based on the Group’s overall business plan, develop, break down, and implement effective strategies to achieve performance targets; lead the team to meet annual sales goals.
• Responsible for planning and managing all channels in mainland China; lead the team in channel client development, maintenance, daily management, and training of channel partners; guide and support distributors to complete sales tasks; closely monitor and control distributor diversion activities with appropriate follow-up measures.
• Establish and maintain good cooperative relationships with key terminal channels (such as shopping malls, supermarkets, convenience stores, e-commerce platforms); ensure product display and sales at terminal channels; understand market demands and dynamics; optimize product shelf placement and display quality to enhance product competitiveness in terminal markets.
• Cultivate and develop an outstanding sales team; provide guidance and support to ensure team members have the skills and knowledge necessary to achieve sales targets; ensure organizational goals and talent pipeline development.
• Continuously monitor operational status and performance trends; identify issues promptly and make precise management decisions; oversee the production-sales coordination process, confirm distributor order plans, and coordinate with distributor teams to execute sales plans to meet targets; manage and coordinate internal and external resources to ensure smooth business operations.
• Responsible for maintaining brand image and managing product sales in the mainland market; monitor customer product inventory timely to ensure healthy market development.
• Develop and implement channel expense budget planning and control; allocate and plan category budgets reasonably; monitor expense input and output to improve operational efficiency and profitability.
• Perform other relevant tasks assigned by supervisors.

Qualification:

• Full-time Bachelor’s degree or above, with good professional appearance and demeanor.
• Over 5 years of sales and management experience in fast-moving consumer goods, electronics, gifts, or related categories.
• Strong work enthusiasm, high execution capability, excellent team collaboration, planning, and distributor development skills.
• Clear logical thinking and good communication skills.
• Positive attitude, strong stress resistance, and a dedicated commitment to sales work.

To apply, please submit your CV via email: kym.xie@cookies-quartet.com

Management Trainee

Job Description:

Key Responsibilities:

• Learn relevant business processes and management methods.
• Participate in daily departmental management activities and assist the team in completing assigned tasks.
• Gradually receive leadership training to prepare for future management roles.
• Manage and maintain team communication.

Finance Business Partner (BP) Tasks：

• Have a basic understanding of financial journal ledger work and be able to complete routine daily reconciliation tasks.
• Perform detailed account reconciliations with external vendors, customs, and other parties.
• Gradually handle reconciliation tasks independently, identify discrepancies, and report them to supervisors.
• Be familiar with pallet and inventory counting rules in out-of-town warehouses; assist warehouses in periodic reconciliations and inventory counts.

Qualification:

• Bachelor’s degree or above; majors in Financial Management, Business Administration, or Enterprise Management preferred.
• Good teamwork spirit and communication skills.
• Diligent, detail-oriented, patient, responsible, and able to work efficiently under pressure.
• Willing to learn and master new knowledge, with a strong exploratory mindset toward new things.
• Clear logical thinking and good emotional intelligence, capable of growing through continuous learning and practice.

To apply, please submit your CV via email: kym.xie@cookies-quartet.com

Brand Operations Intern

Job Description:

Key Responsibilities:

• Comment Section Operations and Maintenance
  • Manage daily maintenance of the brand’s comment sections on Xiaohongshu (Little Red Book) platform, including user interactions, answering questions, positive guidance, and monitoring public opinion.
  • Identify high-quality user comments and extract highlights of UGC (User Generated Content) to help optimize brand reputation and user engagement.
• Public Opinion Monitoring and Crisis Management
  • Monitor real-time public opinion trends on Xiaohongshu, identify potential negative information, and provide quick feedback.
  • Collaborate with the team to develop strategies for public opinion response, maintaining brand image and user trust.
• Data Analysis and Feedback
  • Regularly compile trending topics, user feedback, and public opinion data from the comment section and produce analytical reports.
  • Provide data support and suggestions to optimize brand content strategy.
• Cross-department Collaboration
  • Coordinate with content and design teams to transform comment section hot topics into brand communication materials.

Qualification:

• Basic Requirements
  • Currently enrolled undergraduate student or above, preferably majoring in Marketing, New Media, Communications, or related fields.
  • Familiarity with Xiaohongshu platform rules and user ecosystem; experience in account management or content creation is a plus.
  • Proficient in Excel, PowerPoint, and basic data analysis skills.
• Core Competencies
  • Strong internet/social media sense：sensitive to social media trends, skilled at understanding user psychology, and able to communicate in a tone that fits Xiaohongshu’s style.
  • Good communication skills：Good communication skills: excellent writing ability, able to handle user inquiries and sudden public opinion issues flexibly.
  • Responsibility：detail-oriented, able to handle multitasking efficiently, with good stress resistance.
• Bonus Points
  • Internship experience in beauty, fast-moving consumer goods (FMCG), fashion industries.
  • Knowledge of SEO or public opinion monitoring tools such as Xinbang or QianGua.

To apply, please submit your CV via email: kym.xie@cookies-quartet.com